A non-exclusive relationship entails that theres no commitment. This is not a serious relationship - either party can date around.
What is the difference between exclusive and non exclusive?
An exclusive license grants the licensee singular permission to exploit the intellectual property in question. Non-exclusive licenses allow more latitude in the number of licenses granted while allowing the licensor to retain the rights to further develop and exploit its own intellectual property.
Is a non exclusive contract good?
Non-exclusive agreements allow for competing partners. They dont offer the comfort of exclusivity, but the competition can prove to be motivating. To avoid confusing customers, vendors must manage competing partners and avoid selling direct in the same market.